This work is an exposure and response to China’s “Putian system hospital” and a series of social phenomena triggered by it. “Putian system hospital” refers to the unethical medical phenomenon caused by capital control. For example, the hospitals use exaggerated conditions to intimidate or guide patients into consuming additional medicine by exaggerating their conditions, so as to achieve maximal profits. Through several on-the-spot visits and analysis of this medical marketing model, I used visual design to push this phenomenon into the “extreme”. In more detail, I mimicked the “Monopoly” board game and made a related advertising video.

Size:40x25cm
Media: paper, video
Exhibition experiences:
Reed Exhibit Hall, University of Cincinnati, USA, Shenzhen OCT Creative Exhibition Center, Hangzhou 869 Science and Technology Innovation Center, etc. Silver Award in GDC Global Award 2021, collected in the GDC Award 21 publications.